|
| |
Miracle
on Thirty-forms Street Originally
appeared in Dec. 1998 issue of Agent and Broker magazine.
written by Chris
Amrhein, AAI
Dear sir:
My supervisor says there is no such thing as insurance
anymore; it's all just financial services and cash flow. I think he's wrong.
Will you please tell me if there is really such a thing as insurance?
Sincerely,
Virginia
Well, Virginia, you've asked an interesting question. And at the right time of
year, too! There are a lot of people who agree with your supervisor. It does
seem lately that everywhere you go, all the talk is about captives, financial
instruments, banks, alternative-market mechanisms, the Internet and cash-flow
underwriting. It's almost as if insurance either has become a bad word or has
just gone away. Some may even wonder if it was ever here at all, or if it was
just a word made up by some long-lost marketing person.
Much as an earlier Virginia asked about Santa Claus, you're wondering if there
is still something to believe in, some magical thing known as insurance that
actually exists and makes people's lives a bit brighter.
Virginia, I believe there is.
It may have been buried within all the fine print and legalisms. It may have
gotten snarled in all the financial mergers and consolidations. It may have
slipped between the cracks of the banking and alternative-market issues. I don't
think it went away; I think many of us just quit looking for it.
We have become too cynical, Virginia. Forgive us. We think it's more important
to argue over the commas in a form than to see the true meaning of insurance. We
get caught up in fighting for our point of view and forget why any of it
matters. To paraphrase a famous philosopher, we've fallen into the trap of
thinking, "I know exclusions, therefore I am." As my mother used to
say, "We are a triumph of motion over meaning." In other words,
Virginia, we can no longer see the forest for the trees.
Some may blame it on attorneys, but that would not be fair. We have done it to
ourselves, and for that grievous error I am deeply sorry. Please don't think
badly of your supervisor. Perhaps I have contributed to his or her thinking with
these very articles.
How so, you ask?
By talking about the words and not the meanings. By discussing the forms and not
the results. By focusing on the individual jigsaw pieces and ignoring the
picture on the box. By forgetting the miracle.
Not the miracle, which is what Christmas is all about. But what Ben Feldman, the
legendary life insurance salesman, called insurance: "the miracle of pen
and ink."
Oh, I know many in our world are suppressing a cynical grin or even dismissing
me with a "yeah, right." Some may say, "He was talking about life
insurance!" Don't listen to them, Virginia. They don't really mean it. Just
like your supervisor, they've forgotten or just become so caught up in the
endless and often trivial details that they've lost sight of the miracle. And
the miracle is no less real in property and liability insurance than in life
coverage.
And it's still there, Virginia.
It's there when we look at replacement-cost coverage in a homeowners policy and
realize that we're giving a hurricane-ravaged family not just a new building,
but a new home.
It's there when we look at a commercial-liability claim and realize we're not
just dealing with attorneys; we're protecting a business while helping an
injured party to heal.
It's there when we handle a workers compensation claim and realize we're not
just calculating lost wages; we're putting food on an injured worker's table.
It's there when we settle an automobile liability claim and realize we're not
just paying a lot of money to a grievously injured mother; we're making it
possible for her kids to go to college if she can no longer earn the money
herself.
It's there when we pay a settlement to someone accidentally injured by an
insured and realize we're not only helping the injured person recover; we're
comforting our insured who is grieving over having caused the accident.
It's there when nothing happens at all, but our insured sleeps better at night
because we have given him or her that much less to worry about from the vagaries
of nature and chance.
It's there when we realize that a homeowner paying $1,000 a year for a
homeowners policy on a $100,000 house will take 100 years to pay in the coverage
limit -- and that's only Coverage A! To break even on a $300,000 liability claim
under the same policy, the carrier will have to collect premiums for another
three centuries! Heaven forbid there also should be a loss-of-use claim! It's
there when we see a politician circling over a disaster area promising
government money, and we realize that those funds will be a drop in the bucket
compared with what insurance companies will pay to rebuild that community.
It's there when an insured pays $300 for a personal-umbrella policy and realizes
his carrier just opened a bank account in the insured's name and deposited $1
million that can be tapped into whenever a covered liability claim arises --
even if that's only an hour later!
People who do not see these truths as miracles need to reset their cynic meters.
They have been working too hard for too long. I carry a card that says,
"Miracles still happen to those who believe in them." Without
insurance, our world would be a darker, more dangerous place. In fact, insurance
is so crucial to our lives that if it didn't exist, we'd need to invent it.
I'm very glad you wrote, Virginia. Thanks to you, I'm reminded how great the
industry I've chosen as my own truly is, and how much better off we are for
having it. Yes, Virginia, there is insurance. I hope this indisputable fact
brings you some happiness this Christmas season, because that would make two of
us. |